prophecy FulfillED
In 1900, Charles Rolls predicted a silent, clean alternative to the internal combustion engine. So when Rolls-Royce launched Spectre, their first fully electric car and the biggest launch in the marque's history, the framing wrote itself. This wasn't a new direction. It was a 120-year-old promise, finally kept.
CAMPAIGN TEASER | PHOTOS BY benedict campbell
FILM | DIRECTED BY Anders Jedenfors
the future
The idea behind the film was simple: the car is a reflection of a new world — literally. Spectre's aero grille and bodywork mirror city skylines and architecture across its surface, making the car itself the vision. We didn't place the car in the future. We let the future play out on it. A voiceover personifies Spectre throughout, giving voice to a car that has already seen it.
DIRECTED BY Anders Jedenfors
